Marketing

Marketing 11  

(MMK- -11)

Students Will:

  • Apply their marketing knowledge in the operation of the school store;
  • Demonstrate employability skills; and
  • Develop and demonstrate communication, teamwork, research, problem-solving and analytical skills.

This course introduces students to the world of marketing.  Students are provided with the opportunity to work at the school store, The Griff, in order to apply what they have learned in a practical work environment.  This hands on opportunity allows students to further their business knowledge and adds to their resume.  Students will develop teamwork, communications and employability skills while learning how to market and promote products and to connect with customers.  In addition, students will take part in interactive class activities and case studies.  Marketing 11 students with outstanding performances will have the opportunity to become Griff Managers the following year.

Marketing 12 

(MMK- -12)

Students Will:

  • Apply their marketing knowledge to solve a variety of business problems or challenges
  • Develop their business presentation skills; and
  • Develop and demonstrate communication, teamwork, research, problem-solving and analytical skills.

Marketing 12 takes students deeper into the world of marketing.  Through hands-on activities, case studies, challenges and simulations, students will look into areas such as market research, consumer behavior, product development, marketing strategies, global marketing and the importance of ethics and social responsibility.  Students will have many opportunities to practice their presentation, teamwork and analytical skills as they explore this important aspect of business.  Students wishing to be Griff Managers and have completed Marketing 11 are required to take Marketing 12.  This management opportunity will allow them to hone their leadership and communication skills for their future success – and it will be an asset to have on their resume.

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