The Enactus Business Competition at UBC

Hamber Marketing Students Win The Enactus Business Competition at UBC

A group of dedicated and hardworking Hamber Marketing 12 students won the Enactus Business Competition hosted by UBC Sauder School of Business on February 21.

Students received hands-on experience in creating a sustainable product with the guidance and mentorship of UBC’s Spend It Right team leaders. Students took glycerin, a by-product of biodiesel production, and developed and produced an eco-friendly soap. Students were responsible for researching, planning, developing, creating, testing, marketing, and packaging their product. They were also tasked to develop and present a sustainable business model.

The Marketing 12 class took the project on and developed Amber by Recentia – a soap supply business that focuses on collecting used cooking oil from local restaurants, converting it into biodiesel, making soap out of the glycerin and selling the soap back to the restaurants. The entire Marketing 12 class helped in the beginning stages of the project, which was completed by a core group consisting of presenters Shweta J., Elliott L., Tyler N., Christy S. and Allison W., as well as Gary M., Angela H., Ken W., Cherry C., Ariel L., Nicky L. and Brian L. The presenters delivered “an innovative, comprehensive and well thought out” plan. The judges were impressed with the out-of-the-box thinking, the presentation and the packaging of our product.

Congratulations to the presenters and to the other Marketing 12 students who helped put together a winning proposal! You’ve done Hamber proud with your “Clean Hands. Clean World.” idea.

 

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